BRIEFcase || Burick Communication Design


	As corporate human resource departments navigate the slowing economy and adjust to the changing environment, it seems like an easy expense to consider minimizing would be internal employee communication tools. But, savvy companies know that making the effort to communicate their core, strategic messages while emphasizing the benefits of working for the company in good times as well as in challenging times is a worthwhile investment. The power of continuing to present the organization’s well-crafted message, corporate mission and strategy builds employee confidence, morale and loyalty and can minimize employee turnover. On the flip side, failing to communicate will leave…


	Challenge: Henkel is the name behind some of America’s best known brands including Dial Soap. Bringing a message of diversity and inclusion to it’s 8,000 North American employees required a unique and flexible design solution that incorporated multiple components to communicate the company’s vision and philosophy. Solution: Working closely with the Angela E. Curley, Diversity Manager - Human Resource department, a consistent brand and theme was developed and incorporated
			into an overview brochure with customizable insert, a 3-D desk-tent and a 30”x40” wall poster. Results: Presentation of the corporate initiative in an engaging and visually distinctive package instilled credibility and acceptance of the message. The desk-tent served as an effective, close-at-hand reminder of the program to employees.



	At Burick Communication Design we help companies maximize their message and enhance their image with “WOW-factor” impact by providing full-service B2B design solutions incorporating a team of seasoned, expert designers, photographers, copy writers, IT professionals and output vendors creating visually distinctive design for the Web, corporate communications projects, promotional marketing and collateral materials. WWW.BURICK.COM \| P.O. BOX 28996 \| SCOTTSDALE, AZ 85255

While our perception of color is subjective, the production of color has specific technical specifications depending on the output device or process.

RGB: The primary
additive colors (red,
green, blue) used in
display devices, scan-
ners and digital devices.
CMYK: The four process colors (cyan, magenta, yellow, black) used in offset lithographic printing.
PANTONE: A color matching system, based on specific ink formulas used to create standardized colors (not able to be reproduced exactly by CMYK) used in offset printing.

Excerpted from: http://en.wikipedia.org/
wiki/pantone

Poster Power
Posters can be an effective tool for communicating with employees in a company office environment to reinforce brand strategies, corporate initiatives, mission statements and other business messaging.
A key component of the Henkel Diversity campaign, an image-building poster underscored the iniitiative’s message and was posted throughout the company’s North American facilities.
Engaging, authentic images add credibility to a corporate message. These people images, taken by Jeff Noble (noblestock.com) are used distinctively in black and white to contrast well with red, the Henkel corporate color.